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Innovation pipeline: A consumer-relevant innovation pipeline to update a classic beverage brand.
Client
Multinational beverage brand
Services
Innovation
Background
In response to market shifts, our client sought to align its portfolio growth to contemporary consumer preferences and improve it's overall relevance. This would involve rebuilding the product portfolio from the ground up.
We were asked to help them create a single pipeline to cohere the innovation efforts of five markets.
Challenge
Over two months, we worked closely with marketing, insights and R&D leaders to scope a future portfolio framework.
Then, during two week-long sprints, we facilitated the creation of an aligned European innovation pipeline of prioritised and scoped innovation projects, against this framework.
Through two rounds of focus groups, across markets, opportunities and concepts were explored and validated for appeal and local relevance.
Impact
A proactive innovation pipeline for the whole of Europe
A 5-year innovation pipeline, aligned across 5 markets, with 20 scoped and prioritised innovation projects.
Cross-functional alignment on innovation efforts
Through having a data-driven portfolio framework to guide decision making.
New products launched to market
A range of new products launched within 18 months of pipeline creation.
Our work in action
Category vision
Market leader in alternative protein
Category visionMarket leader in alternative protein
Change vision and journey
Top 10 Global Art and Design School
Change vision and journeyTop 10 Global Art and Design School
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