Innovation process: A new integrated approach to the front end of innovation.
Client
Market leader in alternative protein
Services
Innovation
Background
With an ownership change, a leader in ‘meat free’ products – had ambitious targets to expand its portfolio through innovation. With limited internal capability, Graft was asked to codify the organisational approach to the front end of innovation.
Approach
After initial strategic groundwork and 'pilot projects', we developed a made-to-measure front-end innovation process to bring structure and clarity to early-stage innovation work, prior to commercialisation processes. This provided a clear, visual and memorable process model used for tracking project progress and on-boarding new recruits. After defining, testing and documenting these new processes we helped make it business as usual by training and coaching key members of the marketing, NPD and activity management teams through innovation projects.
Impact
Enabled the organisation to deliver its innovation pipeline more efficiently.
Ensured seamless onboarding of new employees to the organisation's innovation approach.
Onboarded 20+ employees into the new approach with hands-on training.
Throughout this three-year partnership, our focus was on achieving a successful cultural transformation.
Our work in action
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