They needed help to bring together their wealth of data, from future trends, insights and competitor analysis, into a coherent story that the whole organisation could get behind.
Approach
Through a collaborative process, we created a category vision story, evidenced by market, competitor and consumer data, and a category vision booklet to leave behind with retailers.
Creating a category vision helped to cohere a range of meat substitute and alternative protein brands under a common umbrella.
Brought their salesforce on the journey by developing and communicating this story of change to sell its vision.
Cemented the brand as category leaders as the vision helped the company reset its relationship with retail customers on a more proactive footing.
Category vision
Market leader in alternative protein
Online innovation training platform
Multinational food company
Experience design research
Market leader in alternative protein
Product development process training
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Change vision and journey
Top 10 Global Art and Design School
Innovation capability week
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FTSE 100 Financial Services giant
New opportunity scoping
Multinational food and beverage company
Innovation process
Market leader in alternative protein
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