Over a two-week 'research sprint', we coached a cross-functional team of marketing, product development and sales experts to adopt a user-centered design mindset and examine the end-to-end experience consumers have with red meat today: from purchase to preparation and eating.
By understanding the attributes and benefits of existing red meat products, we helped the team uncover insights and identify opportunities to create an innovative alternative to red meat.
Approach
Enabled the organisation to develop a plant-based meat alternative product that is less harmful to the environment.
Increased understanding of purchase and cooking behaviours in the brand's biggest competitive category.
Helped lead the plant-based meat category through a range of new product development opportunities.
Upskilled cross-functional teams in conducting qualitative design research for innovation.
Category vision
Market leader in alternative protein
Online innovation training platform
Multinational food company
Experience design research
Market leader in alternative protein
Product development process training
Multinational snacking company
Change vision and journey
Top 10 Global Art and Design School
Innovation capability week
Multinational snacking company
Design team strategy
FTSE 100 Financial Services giant
New opportunity scoping
Multinational food and beverage company
Innovation process
Market leader in alternative protein
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