Design for Scotland: A vision and strategy to unlock the value of design for Scotland.
Client
V&A Dundee
Services
Strategy
Background
Commissioned by Creative Scotland and led by V&A Dundee, Design for Scotland explores how to develop a strategic and focused approach to supporting design nationally.
We were appointed to lead the research project, engage with the sector and produce recommendations for making change happen.
Approach
Together, we conducted research to understand how the design sector looks today, and facilitated a cross-disciplinary group to develop a future vision.
Then, drawing upon international examples of national design strategy, and the priorities of our sector participants, we generated a set of recommendations for Scotland to develop a collaborative leadership model, and unlock the full value of design to address societal challenges.
Impact
Co-created with 189 sector representatives, and aligned with key stakeholders.
A strategy to enable the sector to realise its vision, collaboratively developed and evidence-backed.
Buy-in from key stakeholders, and enthusiasm from sector participants to continue to drive the project forward.
Our work in action
Category vision
Market leader in alternative protein
Online innovation training platform
Multinational food company
Experience design research
Market leader in alternative protein
Product development process training
Multinational snacking company
Change vision and journey
Top 10 Global Art and Design School
Innovation capability week
Multinational snacking company
Design team strategy
FTSE 100 Financial Services giant
New opportunity scoping
Multinational food and beverage company
Innovation process
Market leader in alternative protein
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